Swarovski is a globally prime crystal company, founded in 1892 by Daniel Swarovski who worked at his fathers small glass cutting factory. He became fascinated by the job and at age 30 invented an electric machine for cutting crystals. It wasn't until 1931 that the Swarovski company made it way into the fashion industry, by inventing a sew-on crystal ribbon. Swarovski Crystals were first given prominence to in 1965 when they emerged at the Palace of Versailles and the New York Metropolitan Opera. Since 1989 all genuine Swarovski products feature the Swan logo and since then it has become an international trademark. Swarovski crystal is produced at the company’s traditional production plant in Wattens, Austria, where each crystal is distinguished in quality.
The Swarovski company mission statement is as clear and graceful as the company’s crystals themselves.
“We add sparkle to people's everyday lives."
Following Daniel Swarovski's principles the company demands to constantly improve what is good and to bring joy to people through crystal.
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