Social media and the use of it has risen tremendously in the past ten years. From sharing posts on Facebook, to uploading images on Instagram, reblogging on Tumblr or Tweeting about your favorite product. You are branding and advertising not only yourself and your views but becoming a positive or negative representative of the company you are choosing to shed light towards.
Swarovski has been polishing its social media since 2011 Livia Marotta the director of communications for Swarovski quotes "Our strategy is to entertain and engage young fashionable people by giving them a real-life glimpse of the glamorous and sparkling world of Swarovski."
Consumer behavior on social media is tracked by the company individuals and they keep intact of the shared opinions the consumers have such as comments on a Facebook - likes or dislikes.
Most recently Swarovski collaborated with Victoria's Secret to use its crystals in an upcoming show, which created a social media buzz on Victoria's Secret fan base of 4.8 million on twitter. That is a large amount of audience to cater and be exposed to. The response of the public is extremely visible from the consistency of media from the brand, and a higher response rate is shown from regularity of being active on any media accounts.
Swarovski has 605k followers on Instagram, 3,595,793 likes on Facebook and 201k followers on Twitter.
Social media accounts for companies anywhere are a perfect strategy to market world wide.
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