The importance of Global Marketing to a company is tremendous and utterly crucial to the success of its products. Swarovski Crystals has announced they will undergo a strategy to be the global jewelry market leader by the year 2020. Swarovski is the third largest jewelry brand and leader in fashion jewelry globally. The company is currently testing its fine jewelry collection in China, the brand also intends on targeting consumers in markets globally, such as Asia, Latin America, Eastern Europe and Africa with technology to provide customer service 24/7, especially retail or online. Product inventions stemming from a variety of cultures throughout the world is a strategy used by many companies. Adapting to the local culture helps maintain global business.
Although Swarovski is already present in 170 countries this expansion will bring an increase in revenue for the company. The developing of crystals in Swarovski and promoting it the same way around the globe, is a main objective. Offering free samples attracts customers to not only try the product but consider purchasing it. Swarovski offers sample cards full of rhinestone designs in various colors. This strategy opens up a place for consumers to feel welcomed with their personal decision on whether or not to buy the products presented.
Being incredibly consumer focused is key to company success.
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