Communicating is paramount in our everyday lives, as soon as you wake up you as a being begin communicating with other beings, directly and indirectly. For marketers it is vital to keep the thread of communicating with their viewers, unbreakable. Marketing Communications is where companies drive towards creating a bond with consumers. Marketers are both senders and recievers of messages and this correlates to the communication process itself. Which goes by the order of sender, encoding the message, message channel, decoding the message and reciever.
Swarovski Crystals uses the same technique in order to market its products. In this case the sender would range from any one of all of the CEO's from the exectuive board of Swarovski, the encoded message could be social media as this
The message channel for this example would be the Media which we as consumers are a part of - continuing to the receiver who as customers and viewers we are too.
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