Chapter 10: Product Concepts

Products are what define a company and what their set of exchange offers. A product may be seen as a tangible good or just a normal service.
Branding is all about product identification, how a company represents its product(s) which lead to product sales.  
Swarovski Crystals offer participation in their Branding programs by becoming a partner as a - Retailer, Distributor or taking part in commercial commercial brands. There are benefits that come along with associating your name with a known trusted global brand. If customers/consumers participate in becoming an Ingredient Branding partner they receive the Swarovski seal

Which gives access to Swarovski communication platforms and exclusive marketing insights, providing them a way to profit from the brand. 

Swarovski Crystals can be referred to as a global brand which obtains earnings from outside its home, specifically because it's an Australian brand and serves it products to several different countries such as: Argentina, Australia, Austria, Belgium, Brazil, Canada, China, Czech Republic, Denmark, Estonia, Finland, France, Germany, Hungary, India, Indonesia, Italy, Netherlands, Norway, Poland, Portugal, Russia, South Africa, Spain, Sweden, Switzerland, Thailand, UK, UAE. 

The trademark of Swarovski is its famous Swan which shows it authenticity since 1989 - present. From this consumers immediately recognize the product and refer it back to Swarovski Crystals.